International digital sports agency Mailman Group has launched the Esports Red Card Report, with its inaugural edition looking at the performance of overseas esports organisations and their performance across China’s ecosystem.
According to the report, the most popular organisations outside of China are T1, North American organisation Team Liquid, and G2 Esports. The report also cites Lee “Faker” Sang-hyeok as China’s favourite overseas player.
Andrew Collins, CEO at Mailman Group, commented on what the report aims to provide: “A powerful digital presence and unique personality have equalled success for overseas esports teams. We hope our inaugural Esports Red Card Report provides organisations with a platform to launch in China, the country which cemented its reputation as the esports capital of the world in recent years.”
In order to determine the popularity of each of the organisations included in the report, a total of nine metrics were used including the number of teams competing under the organisation, the amount of championship success, and its commercial presence. According to Mailman Group, the list was initially compiled according to teams that had an ‘official presence’ in China’s social media space.
Other notable names highlighted on the report’s list include Team Secret (fifth), TSM (eighth), and Evil Geniuses (ninth).
John Yao, the CEO of Team Secret, also spoke on how the report can assist organisations looking into expanding into the region: “China is in many ways more advanced than other regions when it comes to esports, both in terms of the ecosystem supporting esports, as well as the fan community and cultural embrace of esports. International teams need to think far more creatively on how to engage the Chinese audience in an authentic way to build a fanbase and brand recognition here.”
The full report can be viewed by clicking here.
Esports Insider says: Throughout 2020, a variety of organisations expanded into the Chinese market through a range of partnerships and collaborations. With the release of this report, it could be the catalyst for other esports entities to expand into one of the largest markets in the world.