• Wed. Apr 21st, 2021

Ninjas in Pyjamas rebrands, BIG becomes BLAST Premier Member Team | ESI Digest #27

ByASNF

Jan 31, 2021

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below.

This week on the ESI Digest, we cover Ninjas in Pyjamas’ rebranding, Team Liquid extending its partnership with Alienware, BIG being selected as the 12th BLAST Premier Member Team, ESIC announcing more partnerships with tournament organisers, plus Guild Esports’ latest financial results.

Ninjas in Pyjamas unveils rebranding, CEO discusses new visual identity

Swedish esports organisation Ninjas in Pyjamas (NiP) has unveiled a new visual identity for the team as part of an official rebranding.

According to a press release, the rebranding was ‘crucial to the company’s continued development and purpose,’ which includes the creation of experiences which entertain, inspire, and connect fans across the world.

Team Liquid extends long-term partnership with Alienware

North American organisation Team Liquid has announced the extension of its 10-year partnership with gaming PC brand Alienware.

The extension will see Alienware continue to supply hardware for Team Liquid, with innovations focused on three new programmes: fan engagement, player performance & technology, and community opportunities.

Relog Media partners with ESIC for CS:GO events

Tournament organiser Relog Media has partnered with the Esports Integrity Commission (ESIC) in order to help strengthen the integrity of its CS:GO events.

As a result of the collaboration, the Serbia-based esports tournament operator and production company will implement ESIC’s rules, penalties and integrity goals during its events. Also this week, ESIC announced that SportsModule and its subsidiary, tournament organiser 247 Leagues, have also become members of the commission.

BIG selected as 12th BLAST Premier Member Team

Photo Credit: BLAST

German esports organisation Berlin International Gaming (BIG) has joined BLAST Premier as a Member Team after winning a ‘competitive bidding process’, according to the tournament organiser. 

BIG has become the 12th team in BLAST Premier’s membership programme, replacing 100 Thieves following the organisation’s exit from CS:GO.


Exclusive: Guild Esports Executive Chairman on 2021 ambitions and financial results

This morning (Friday, January 29th), British esports organisation Guild Esports (LSE: GILD) announced its results for the previous financial year.

The publicly listed company announced a loss before tax of £2.7m. The financial year in question, from 3rd September 2019 to 30th September 2020, reflects the pre-revenue stage when start-up and operating costs were high.

Listen to ESI Network, a suite of esports podcasts


ESI Digest is part of ESI Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out ESI Focus. For conversations with key personnel and major stakeholders in esports, ESI Insight is the series for you.