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NEO adds Nike and Outfitter as apparel partners

NEO, an esports organisation currently competing in EA Sports’ FIFA series, today announced the addition of Outfitter and Nike as collaborative apparel partners. Outfitter, a German football and sports apparel…

Mercedes-Benz sponsors LoL Esports, Ukraine unveils esports strategy | ESI Digest #11

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is…

Inside EA’s celebrity-driven entertainment-first esports strategy

For the traditional sports world, the pandemic has changed almost everything. Only a few countries have been able to play with fans in the stands, the NBA, NHL and MLB…

Dignitas bolsters esports operations with staff restructuring

North American organisation Dignitas has restructured its staffing arrangement to improve the operations around its esports efforts. Robin “Fifflaren” Johansson has been promoted from Dignitas’ CS:GO coach to its Vice…

Esports Insider and Esports Awards present Esports Assemble

The world’s leading B2B esports events and media company Esports Insider has partnered with the Esports Awards to create Esports Assemble, four days of events, networking, content, and insights over…