British Formula One driver Lando Norris has launched an esports and content creation team.
Team Quadrant, which launched on November 6th, is said to be putting an emphasis on gaming, racing and content creation.
The driver who currently races for McLaren has amassed over 600,000 followers on his Twitch channel, partly due to the delayed start of the 2020 F1 season.
“Quadrant is something I’ve wanted to do for a long while,” Norris told BBC Sport. “While racing will be a focus and be a bigger passion than almost any other esports, Quadrant is hopefully going to be expanding into many other different categories of esports and games.” he added.
Alongside Norris, Quadrant has recruited sim racing content creators Aarav “Aarava” Amin and Steve “Super GT” Alvarez Brown to its content creation team along with gaming content creators Niran “FNG” Yesufu and “RiaBish”.
Norris becomes the second F1 driver to enter the esports space after French driver Romain Grosjean launched R8G eSports, a sim racing team competing across a range of platforms.
The initial focus for the organisation will be on content creation and expanding its online presence before expanding into esports.
Esports Insider says: Thanks to his large online following, Lando Norris launching Quadrant has the potential to accumulate a large following. It’s more than likely that the organisation will field a sim racing team, but it is too early to tell what Quadrant’s involvement in esports will entail.