Today, we’re excited to announce Travis Scott has joined the PlayStation family as a strategic creative partner. We heard Travis is a huge PlayStation fan, so we started a conversation with him that led to this unique partnership. Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans.
Travis is an artist who is incredibly innovative, constantly surprising, and continues to push boundaries, very much like the PlayStation brand – so we think this is a perfect fit. When we embarked on this collaboration, the most important thing was to keep it as open as possible, to allow space to explore interesting, creative ideas.
Travis’ deep knowledge and fond memories about PlayStation as a brand, our products, and games will inspire his work with us from start to finish. He is an amazing creator, and we strive to work with the best creative minds inside and outside of our industry to continue to surprise the world in a way that only PlayStation can.
Travis wanted to share a few words:
I’m really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation team. Most importantly I’m excited to see how the PlayStation fans and family respond, and I look forward to running some games with everybody very soon!
Today we are excited to share with you a unique video, created by Travis to kick off our partnership. The video features a few of the key people that worked on different aspects of the PlayStation 5 console.
Special thanks to Travis, we are thrilled to work with him and cannot wait to share more with you soon.