Chinese esports organisations Invictus Gaming and Fun Plus Phoenix (FPX) have agreed a partnership with esports merchandise company We Are Nations.
As a result, We Are Nations will produce branded apparel which will be sold through the organisations’ team shops and the company’s website.
The merchandise, available this month, will consist of a range of team jerseys and pro hoodies alongside We Are Nations’s essentials collections. In addition, FPX fans can look forward to a new S11 collection featuring long sleeve shirts and hoodies with the tagline ‘Phoenix Roar The Flame’.
Josh Whatley, SVP Business Development at We Are Nations, said: “China is the world’s largest esports market with half a billion esports fans playing regularly, so it makes sense that we have high profile exposure in this market, and our collaboration with these three exciting teams gives us a really solid platform on which to build our presence.
“Due to their status, these teams also have active global fanbases and we want to be able to offer these fans – both gamers and enthusiasts, the opportunity to buy high-quality branded team merchandise.”
Yesterday, We Are Nations announced that the company refreshed its website and launched a new warehouse in Europe. The esports apparel brand has secured partnerships with a number of accomplished esports teams in the past, with G2, Immortals, and others having merch sold through the brand’s website.
Esports Insider says: We Are Nations have surely found a large fanbase for which to produce merch for. Two well-known Chinese teams are great additions to the Nations’s roster of partners and will help the brand reach a wider audience in Asia, the world’s largest esports market.