• Mon. May 17th, 2021

Cooler Master announces LATAM Crew partnerships

ByASNF

Apr 12, 2021

Taiwanese PC company Cooler Master has announced the teams it will be working with in Latin America. The teams are: All Knights, CASLA Esports, Kaizen, and Polaris

Credit: Cooler Master

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Cooler Master partnered with the four teams to build the LATAM Crew, to help grow the esports ecosystem in the region. Contract details (such as financial details and contract duration) were not disclosed. 

All Knights is well known for its League Of Legends team. The org competes in the US as well as Latin America.

CASLA Esports is the esports division of football team Athletic Club San Lorenzo de Argentina and will be one of the partners of Cooler Master in FIFA and League Of Legends. The team is competing for a place in the Argentinian LVP finals at the moment. 

Kaizen is a Colombian organisation with teams in VALORANT, Counter-Strike: Global Offensive and Free Fire. 


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Polaris will be the Peruvian team of the Cooler Master LATAM Crew. The org is the current champion of the Gamity LATAM Champions with its VALORANT team, and champion of Wonder League Champions with its women’s League of Legends team. 

Cooler Master’s alliance with endemic teams and football clubs with an outstanding esports division is part of a plan for the brand to be involved in enhancing professional development within esports. 

Esports Insider says:  LATAM is still a territory that needs proper development to continue achieving excellence in esports. With the advantage that some teams can train against more developed regions such as Brazil and North America, it’s nice to see that Cooler Master wants to help the teams to achieve a new status in the region.

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